3. How should I spend my advertising dollars?
You must first identify your target market and then determine the best way to connect to them. This may require a little trial and error in the beginning. In advertising, like anything else, you want to maximize your return on investment.
4. How do I distinguish myself from my competitors?
You have to identify your competitors as well as their strengths and weaknesses. Then you have to determine what will distinguish your goods or services from the competition. In order to position yourself in the marketplace, you must emphasize price, service, or quality.
5. How do I promote my business?
The first thing that you need to do is to identify your customer. Promotional activities are media advertising, online presence, networking, tradeshows, and most importantly, word of mouth referrals.
6. How much should I budget for advertisng?
On average, businesses allocate 4-8% of gross sales to advertising. Those who want to grow market share allocate even more.